Are You a Social Influencer in Dubai?
As the digital space has taken over many old ways of marketing, the term influencer marketing has been coined by many new and young entrepreneurs. They are known as content creators, too. The UAE has not left behind these marketing trends and has come up with laws for influencers to promote their work decently. The Law Firms in Dubai have witnessed several social media influencers and helped them establish their brands according to the UAE NMC laws. The NMC is known as the National Media Council and was introduced in 2006. All media-related activities are governed under NMC in the UAE to comply with international media standards.
However, the influencers shall not be threatened by this new law because it does not stop them from doing their work. The law is created to ensure transparency in the marketing trends by social media influencers. Social media influencers are people who have promoted different brands and businesses, online. They have a range of followers who would be interested in looking for the content that the social media influencers are creating. As the name suggests, these influencers make people think differently and change their lifestyles according to whatever is trending in the world, may it be technology, skill or fashion.
If you are an influencer, you need to know that a specific license is required to practice your marketing skills. It can be obtained through NMC because only NMC can verify your background to be an influencer.
If you practice social media influencing without a license, you will face consequences such as heavy fines. The objective of introducing a license is to provide quality content to the masses, rather than providing misinformation to the audience. Also, the goal is to keep the digital space safe and updated with recent information about different things, such as products, technology and other business niches.
You must talk to the Law Firms in Dubai who are working to provide legal assistance regarding the NMC law. The third party or a company is not responsible for providing you with the license. As an influencer, you will need to obtain the license yourself. They must ensure that the products they are advertising are as true as claimed, especially if they are marketing healthcare products. You will come across a few legal consultants to deal with NMC law.
Therefore, you need to choose a legal expert according to what you have researched about them. Some of them are very new to this law and have a limited understanding of influencer marketing. A young legal expert might help you better because they will know more about digital trends as they understand the digital era more than the oldest lawyers working in the legal environment of the UAE. Always shortlist them based on their communication skills and expertise in cases similar to yours. They can guide you well about the products that you may be marketing shortly and can tell you the risks involved with marketing such products.
